4700 Emperor Blvd.

Raleigh-Durham NC 27703




Sheraton Imperial

4700 Emperor Blvd I-40
Durham, NC 27703
(919) 941-5050

ASta | aste

316 W Millbrook Rd #105
Raleigh, NC 27609
(919) 322-0609

Automotive Innovation Meets Business

Special Events

Don’t miss the ASTA Expo 2024 Trade Show! A premier event in the automotive industry. This year, we’re showcasing the latest products, services, and technologies that are driving innovation in the field. Whether you’re looking to equip your business with cutting-edge tools or seeking to gain a competitive edge, our trade show is the place to be. Connect with industry leaders, discover new trends, and enhance your automotive knowledge.

Join Us For LUNCH

Thursday 11:30am-12:30pm
Friday 11:30am-1:15pm

Enjoy our lunch Buffet on Thursday and Friday, featuring a delicious spread of dishes and satisfying desserts. Meet esteemed sponsors who have made this event possible, and forge valuable connections. While you enjoy your meal, get ready to be inspired by a top-notch keynote speaker or fascinating industry related discussion!  Lunch is included in with your registration, so make sure to grab your spot. This event promises inspiration, networking, and memorable moments. Join us for an unforgettable experience!


Women’s Dinner

Thursday 5:30-8pm

We are thrilled to announce that the Amazing Women in Automotive dinner will be back for the third year at the ASTA Expo 2024. Join us at Asian-inspired restaurant Lulu Bang Bang for an evening filled with great networking and delicious food. Prepare to be inspired and empowered as you connect with like-minded professionals who share your passion for the automotive world. Share stories, exchange ideas and forge valuable connections. ASTA women’s group will be kicking off at this event, and will continue to hold in-person quarterly meetups around NC. Open to all women who work in the automotive aftermarket industry! *You must purchase a seperate ticket for this event.

Vegas-style Extravaganza!

Casino Night

Friday  8pm-11pm

Roll the dice and try your luck at our thrilling Casino Night! Step into a world of glitz, glamour and excitement as we bring the vibrant atmosphere of a Las Vegas casino to the ASTA Expo. Test your skills at the poker table, take a spin on the roulette wheel, or try your hand at blackjack – the fun is endless. The casino floor will be buzzing with excitement, and our professional dealers will ensure you have an authentic and unforgettable experience.

A Dynamic Evening 

Saturday Dinner

Saturday  6-8:30pm

Get ready for an unforgettable night at our fun-filled and exciting dinner session! The evening promises to be a fantastic experience with a delightful cocktail hour to kick things off. Don’t miss out on this exceptional occasion as we gather for an evening of camaraderie and learning from the industry’s brightest minds.

Beverages, Snacks & Connections

Hospitality Suite
All 3 Nights  9pm-12am

We invite you to join us in the hospitality suite for an unforgettable networking experience. Connect with a diverse range of attendees, from our esteemed Diamond-level sponsors to our talented apprentices. This is a great chance to mingle, engage and build meaningful relationships with like-minded professionals from various backgrounds and expertise. Indulge in an array of sweet treats, snacks and beverages, including a selection of beer and wine. The atmosphere with be full of excitement and camaraderie creating the perfect environment to foster new connections. 



Fine Spirits Exploration

Whiskey Business: a tour of Scottland’s regional
Saturday 8:45pm

After two great years of  our Bourbon Tastings, host Gary Crunkleton will take us on a new journey this year with a tour of Scotland’s regional Scotches. Add a ticket for this exclusive closeout event , and join a group of thirty shop owners and tire dealers and aftermarket business professionals, to toast the conclusion of another great show. As we come together, we’ll share stories, share hearty laughs and dive deep into the world of scotch. Gary is an engaging and knowledgeable instructor who is passionate about the art of whiskeys and takes pleasure in sharing his expertise with enthusiasts like you. Join us for this unforgettable scotch tasting adventure. Cheers!

*You must purchase a separate ticket for this event.