Seminars | Automotive Service & Technology Expo

Friday September 25, 2020 – Morning Sessions

Carm Capriotto (Remarkable Results) – Various Podcasts

Rick White (180Biz) – Skyrocket Your Profits

You’re a shop owner who feels like your business is broken and you’re frustrated because you just can’t seem to fix it. You know you are leaving money on the table every time work is presented to a customer, but for the life of you, you can't get any change to happen. Sound familiar? In our time together, you will quickly learn that your shop isn’t broken; it’s out of adjustment.
As a group, you'll come up with some great ideas to make immediate changes that will drastically improve your profits. I'm going to teach you how to quickly turn things around using a sure-fire six-step process to grow your business and skyrocket your bottom line! You'll be able to identify what has been holding you back and what you can do about it – RIGHT NOW.
Your business will thank you for attending this course. So will your bank account.

Kim Walker (Shop Marketing Pros) – Idea Factory: Using Integration to Supercharge Your Existing Marketing

Are you missing out on important opportunities to get your message in front of new customers? Maybe you're using video on social media. What else can you do with that video? Does your website help grow your email list? In this hands-on class you'll learn how what you're already doing can be improved, see real world integrated marketing examples, and leave with a notebook of ideas to implement when you get back home! Some common questions to be answered are: Does integrated marketing help me get new customers? When do social & SEO work together? How does my traditional marketing complement my digital marketing? Past shop owners Brian & Kim Walker will present this class together creating a fun, engaging environment where conversation & practical tips will be shared freely.

Dirk Fuchs (ZF) – ZF/TRW Chassis and ADAS Technology

ZF/TRW chassis systems are present in every second car on our planet. This shows the large OE business what TRW is representing. In this class, you will learn a deep inside in TRW chassis technology.

The class we starting with the foundations of chassis dynamics and with different axle systems like Mc Pherson and Multi-link suspension systems.

The participant will understand why the count of control arms is increasing in today’s vehicles and why TRW OE designed, low friction ball joint generation is so important for servicing current vehicles.

Electro-mechanical steering systems was the first step to autonomous driving and vehicles are equipped with this system since the beginning of this century.

TRW is as well one of the largest steering systems producers and the participant will learn the influence of these systems to the suspension system. Replacing, servicing and diagnostic of this system will be taught as well.

TRW Driver assistance functions is in today’s vehicles more and more present and vehicles starting to see, think and act. The attendee will learn how to identify this systems and how assistance systems have an influence on the steering and brake system. At the end, the participant will learn how to perform a basic setting on radar systems.

After completing this training, the participant will be able to:

Describe components within the suspension system
Explain different chassis angles and angle settings
Describe Kamm’s circle
Differentiate between popular chassis systems
Describe multi-link suspension system
Explain toe in curve and proper settings of the toe in curve
Identify electric steering systems
Describe common failures related to the suspension in steering systems
Identify proper wheel alignment
Identify different driver-assist functions and their operations
Describe functions and impacts of radar and camera systems

• Show basic settings of radar and camera systems

Pete Meir (Motorage) – "To Catch A Thief - Electrical Testing Techniques That Work!"

Join Motor Age technical editor Pete Meier for this informative presentation focused at helping technicians overcome a common weakness - troubleshooting electrical faults. Pete has helped hundreds of technicians become comfortable tackling electrical problems. How? By helping them master fundamental electrical principles and testing techniques. In this session, Pete will help you shore up any holes in your understanding of electrical circuit operation as well as the factors that affect their function. Then, he'll share essential testing techniques you can apply your first day back in the shop!

David Patrick (CARQUEST) – Gasoline Direct Injection: Practical Diagnostic Techniques

This course focuses on practical testing techniques applied to gasoline direct injected (GDI) engines supported by a working understanding of system and component operation. This class introduces essential testing techniques which can be applied to a variety GDI equipped vehicles regardless of make or model. This class focuses on the proper use of common diagnostic tools, scan data analysis and proper test drive techniques to help accurately diagnose some of the more common issues found on GDI engines.

Ron Ipach (Repair Shop Coach) – Competition-Proofing Your Auto Repair Shop

In this 3-hour presentation, Ron Ipach will introduce you to several strategies that will set your shop apart from your competition and help you become the go-to shop in your town.

Simply doing the job right isn’t enough anymore - that’s what you’re paid to do. What will elevate you above your competition is outstanding customer service, further strengthening your relationship with your customers. This will lead them to refer your shop to their friends and family, write positive reviews, and come back to your shop again and again.

BONUS: Attendees of this seminar will also receive a copy of Ron’s book, “Whatever Happened To Outstanding Customer Service.”

Jimmy Lea (Kukui) – The 7 Proven Methods of Marketing

Don’t use the Spaghetti Method for your Marketing!! You need to measure and manage your marketing for the most significant results possible. Stop spending money on methods don't produce or even work against you. In this session, we will talk about the top 7 methods you can implement in your shop today that are proven to put your shop on top.

Bernie Thompson (WorldPac) – The Pressure is On

Every decade or so a new Automotive Technology is discovered that is truly game-changing. The use of pressure transducers in automotive service bays is one of the most exciting discoveries of the 21st century. This innovative technology saves repair shops time and money on a grand scale. This technology can be used to quickly check the engine's mechanical condition. This class will use a live running engine with live pressure waveforms and case studies to demonstrate how to use this advanced technology. This course will cover advanced technics to quickly find:

Use of the scan tool to understand how to identify if the misfire is mechanical or a control problem
Identify which cylinder(s) is misfiring using the tailpipe pressure, and CKP signal waveform analysis
Check camshaft timing through the spark plug hole using cylinder pressure
Check camshaft phasing using cylinder pressure
Check exhaust back pressure using cylinder pressure
Identify cylinder leakage issues, exhaust valve, intake valve, and piston sealing
Find intermittent valve seating problems and identify what the cause is
Check for TDC using cylinder pressure
Check ignition timing issues using cylinder pressure
Find engine carbon deposit issues using induction and exhaust volumes

Dave Hobbs (Delphi) – 48 Volts and Beyond

48-volt systems will become the new normal as OEMs bridge the gap between more expensive higher voltage hybrid and electric vehicles and older conventional gas engine powertrains. This course will bring you up to date with the DC and AC side of 48-volt and higher electrification. We’ll go through how they work, common failures and diagnostic tips to help you master the variables of hybrid systems.

• Diagnosing System Main Relays & High Voltage Interlock Circuits (P0A0D) • HV Isolation Fault Circuits & Battery Pack Data PIDs / Load Tests • New 48-Volt Systems Coming Soon • Real World In Bay Testing You Can Do

Friday September 25, 2020 – Afternoon Sessions

Bernie Thompson (WorldPac) – The Pressure is On

Use of the scan tool to understand how to identify if the misfire is mechanical or a control problem
Identify which cylinder(s) is misfiring using the tailpipe pressure, and CKP signal waveform analysis
Check camshaft timing through the spark plug hole using cylinder pressure
Check camshaft phasing using cylinder pressure
Check exhaust back pressure using cylinder pressure
Identify cylinder leakage issues, exhaust valve, intake valve, and piston sealing
Find intermittent valve seating problems and identify what the cause is
Check for TDC using cylinder pressure
Check ignition timing issues using cylinder pressure
Find engine carbon deposit issues using induction and exhaust volumes

Carm Capriotto (Remarkable Results) – Various Podcasts

Chris Cloutier (Autotext.me) – Adopting Technology in your Operations

As owners, we want to increase productivity, improve efficiency, and enhance the customer experience we provide in our automotive repair shops. But, now that we all offer a free bottle of water, we need to make a bigger impact. We need technology to help build our competitive advantage to separate us from the rest of the pack. In this class, Chris Cloutier will discuss the three stages of technology, describe where the majority of shop owners are, and define the progression of advanced shop owners. Do you have a web presence? Are you using a digital vehicle inspection? Are you adopting telematics? Find technologies that make a difference in your day to day operations that will help push your shop forward.

Darrin Barney (Elite Worldwide) - Pay Plans Used by the Top Shops in America

If you want to build a more profitable, successful shop, you need to have a pay plan in place that will attract the superstars, and keep your employees operating at peak performance. The best way to achieve this goal is by having a well-designed compensation and incentive program that is good for you, your employees, and your bottom line. During this industry-acclaimed course, you will learn:

What every superstar is looking for.

How to incentivize your employees to consistently be top producers.

The safeguards you’ll need to help you control your payroll costs .

Priceless tips on how the top shops in America are rewarding their employees

Dave Hobbs (Delphi) – 48 Volts and Beyond

David Patrick (CARQUEST) – Light Duty Diesel: Exhaust Aftertreatment Systems

Since 2007, all light duty diesel vehicles sold in the United States are equipped with an exhaust aftertreatment system of some type. Those technologies can include diesel oxidation catalysts, NOx catalysts, diesel particulate filters, selective catalyst reduction using diesel emissions fluids, or any combination of these subsystems. This class will present the operation and design of these complex systems along with techniques for effective diagnosis. Skills and knowledge from this class cannot only be applied to today’s pickups and vans, but also diesel equipped cars.

David Roman (myrepairshopmarketing.com) – Stop the Guesswork and Take Control: How to Develop a Unique and Effective Marketing Plan Yourself

"The marketing landscape has changed..." That's what you're told, right?

But, has it?

You're told that you need to understand Facebook ads, Instagram stories, YouTube, SnapChat, TikTok, and on and on. You're told that you need to have your "SEO" managed on an ongoing basis and have a website filled with keyword-rich content in the hopes that Google will find you. Otherwise... "They won't find you online", they scream! But THEY aren't telling you everything. You just want to know what to do, how to do it, and when to do it. But, there's so much getting thrown at you that it seems easier to have someone else come in and take care of your marketing. So you sign up with agency after agency. You buy mountains of mailers, a website, and ads galore. All to get some results.

Knowing that there's more to gain, you start chasing the elusive "silver bullet". You sign up for one webinar after another. You even fly across the country to attend expensive "advanced marketing" classes. But, you don't get any answers. Everyone skirts the issue. Despite having stellar customer service, a fantastic online reputation, and excellent technical abilities, you're left staring at empty bays. What's even worse, no one can give you a straight answer!

What you need is your marketing simplified. A straight-forward, pragmatic formula to create the underlying strategy that will then dictate what tactics you need to use. In other words, you need a simple marketing plan with easy to follow repeatable steps. You don't need to chase the next hot trend. You don't need to keep dumping money into marketing that doesn't get you predictable results.

You just need a place to start.
In this class you'll get:

The three foundational tenants of every marketing plan.
A basic framework that will help you KNOW where to spend your money.
How to track your marketing so that you know what IS working but more importantly: what -ISN'T- working. You work too hard to waste your money on ineffective and expensive campaigns.
An introduction to the single most useful skill any business owner must have in order to market effectively.
A formula to diagnose a drop in sales or car count, giving you the tools to attack the REAL problem.

After this class, you'll know EXACTLY what your next steps will be.

You'll have the clarity to put together a unique marketing plan that will drive the exact car count you need and want.

Jim Silverman (ATI) – Supercharge Your Front Counter Skills by Becoming a Customer Relationship Manager

Discover how to build rapport instantly. Learn how to overcome the 5 most common price objections. Turn 1st time customers into long term service clients. Discover how to create loyal customers who return for more services on a regular basis and write positive reviews about you to help you grow your business in this new digital age. Most shops struggle with getting their technicians to do consistent courtesy checks.

In this exciting 3-hour session, you’ll learn how to turn a dysfunctional courtesy check process into a profit procedure that will increase your sales make your techs happy and keep your customers coming back long term.

This new advanced class will give you critical skills to become a world class service advisor in today’s demanding market. Don’t miss it!

Scott Brown (Diagnostic Network) – Calibration Insights Overview

This session will talk about strategies manufacturers use to achieve objectives such as predicting/measuring cylinder air for fuel control, catalyst warm-up, engine noise management, torque management, NVH, power enrichment, and more. We will focus heavily on taking an inside look at the actual calibration tables from vehicles of the past and compare them to the current day. We'll investigate many of the functions taking place in the background which will provide some new perspectives for anyone tasked with solving drivability and emission problems on today’s vehicles. Prerequisites: Solid understanding of engine operation Solid understanding of fuel injection and fuel delivery systems Knowledge of ignition systems Knowledge of emissions controls A desire to gain a deeper understanding of scan tool data and how to leverage it.

Tony Mercury (Autoshop Solutions) – Top Marketing Trends for 2020 - How to Successfully Navigate Digital Marketing

This class will cover the top 10 best marketing practices you can be doing right now for FREE. We will show you how to gain a competitive advantage in your local market against your competitors. You WILL leave this class with an actionable list to implement when you get back to your shop!

Saturday September 26, 2020 – Morning Sessions

Danny Sanchez (Autoshop Solutions) – Wisdom vs. Knowledge, Good Decisions Lead to Great Results!

Owners, managers, and technicians make multiple decisions every day that affect the outcome in business growth and ultimately profitability. Join AMI instructor and automotive industry icon, Danny Sanchez, as he outlines the key steps he has used to build one of the most successful shops in the United States along with building the top marketing agency in the automotive aftermarket. It's more than just what is right or wrong, decisions are strategic. In this class, you will walk away with the tools to make better decisions based on proven strategies. Be a stronger leader, be independent, and see the results in your business and personal life by investing in yourself! Join Danny for this brand new class and hear his seldom shared wisdom.

Dave Hobbs (Delphi) – Diagnosing Variable Displacement Engines

To cope with increasing C.A.F.E. government mandates automakers are utilizing more variable displacement engines with technology like the new Delphi "Skip Fire" system which constantly picks the right combination of cylinders to give the driver the perfect mix of power, economy and engine smoothness. This course will bring you up to date on these systems covering their mechanical and hydraulic aspects along with electronic engine controls. We’ll go through how they work, common failures and diagnostic tips to help you master the variables of variable displacement engines.

GM AFM, Chrysler / Dodge MDS and Honda VCM Operation
The brand-new GM DFM (Dynamic Fuel Management)
Service Issues for Variable Displacement Engines
Real World In Bay Testing You Can Do

David Patrick (CARQUEST) – Vehicle Communication Breakdown

The expansion and use of multiple on‐board control units that communicate with each other in one or more networks in the vehicle has become complex. In addition, modern day networks such as Bluetooth and Ethernet that allow customers to run programs in the vehicle such as email, GPS navigation, calendar management, etc. means that diagnosing today's vehicle network related problems can be challenging to say the least. This course will give you a thorough understanding of how modern vehicle networks operate and communicate, have resources for gathering information concerning network codes and protocols, and enhance your network diagnostic capability through case studies of actual vehicle network communication problems.

Donny Seyfer (NASTF)- The Cyber Secure Shop: You do Have Something They Want

They aren’t interested in me. What do I have to lose? The facts are A LOT!
Learn how bad guys are trying (and possibly succeeding) to get your information
Why If all of your employees are not up to speed the consequences could be huge
What can a cell phone do?
What is account take over?
What is social engineering?
How about a little phishing?
Networks enable our work. Networks enable the bad guys.

Join NASTF Executive Officer and Cyber Security evangelist, Donny Seyfer and learn how to protect your business, your customers and your personal life. Some of the stories will scare you. Some will make you laugh. By the time it is over you will see that you do have something THEY want.

Gary Smith (WorldPac) – Diagnosing Difficult Deposit Related Drivability Concerns

This class covers how to use your scope, pressure transducer and scanner data to identify, locate and correct fuel and oil deposit related driveability concerns quickly and effectively.

This is eye-opening training for techs, service advisors and shop owners alike. Covers critical knowledge regarding today's fuels and oils that the OEMs are NOT teaching today.

Fuel and oil depositing is a major contributor to driveability concerns on modern close tolerance turbo GDI vehicles. And it’s one of the hardest to diagnose. Using this field-tested strategy, you will diagnose driveability issues RIGHT THE FIRST TIME.
Identify and verify these engine conditions using unique testing techniques that differ from typical DTC flow chart diagnosis on GDI vehicles.
Adding these techniques to your diagnostic strategy saves time, unnecessary parts replacement and LESS COMEBACKS. A must-see class.

Jeff Bly (NAPA) – Deciphering Gasoline Turbo Driveability

Although turbochargers have been used since 1924, they were predominately used on diesel and commercial engines. Later, they became a popular addition on very expensive high-performance sports cars. Today they are common on many vehicles as a means of increasing power and improving fuel economy. This course is designed for the technician who diagnoses and repairs engine performance issues. This course provides an in-depth examination of the turbocharger function, operation, and components. In addition, this course offers practical approaches to diagnosing and servicing the turbocharger system. Diagnostic techniques on gasoline turbo engines, using fuel trims and volumetric efficiency are highlighted. In addition, differences between speed density and air density fuel strategies and how they affect turbocharger operation are detailed.
Recommended for A & B level Technicians

Driveability indicators for turbo engines
Fuel System
Bi-directional Control
Sensor Testing & Diagnostics

How do turbo systems manage evaporative systems?

How does the extra airflow effect fuel volume requirements?

How is volumetric efficiency effected by turbos?

Keith Hardee (CARQUEST/Advance) - Advanced Technology Vehicles: Advanced Driver Assist Systems

You have seen them publicized on television. Advanced Driver Assist Systems (ADAS) that are developed to automate/adapt/enhance vehicle systems for safety and improved vehicle control. Some features are designed to avoid collisions and accidents by offering technologies that alert the driver to potential problems. Others to avoid collisions by implementing safeguards and taking over control of the vehicle. Adaptive features may automate lighting, provide adaptive cruise control, automate braking, incorporate GPS/ traffic warnings, connect to smartphones, alert driver to other cars or dangers, keep the driver in the correct lane or show what is in blind spots. These systems are entering the aftermarket repair world. Be up to date on operation and diagnostic techniques that will enable you to keep these jobs profitably in your shop.

Rick White (180Biz) – Why Can’t We All Just Get Along?

Conflict in the shop between the Service Advisor and the Technician is all too familiar – particularly under increased business pressures. As shop owners, we expect higher billed hours per ticket as well as higher efficiency and productivity in the bays. Whether we are ON or OFF, it all reflects directly on the bottom line. The reality is that work is accomplished through collaborative efforts of many and differences are actually a positive force if you know how to harness them. Your ability to develop good interpersonal skills can create rapport in your shop environment can make – or break – the success of the shop. Are you ready to become a “Conscious Communicator”? In this class you will develop self-awareness, learn to analyze situations, and consciously select and use productive communication strategies. You will also find YOUR relationship style, identify your own strengths and weaknesses and master the winning tactics to work harmoniously with your counterpart in the shop or on the front counter to achieve your goals. Audience: Shop Owner, Manager, Advisor, Technician

Stan Williamson (RO Writer) – Tackling the Challenges of a Digital World

Overview: If you use the R.O. Writer Shop Management Software System, then you can’t miss this workshop. Not an R.O. Writer user? You should still attend as most of the workshop will pertain to you as well. Topics include:

Being connected to an expanding marketplace – See how R.O. Writer’s new supplier and repair catalog connections can help your business.
Powering profitability and productivity – Take advantage of the new features in R.O. Writer to help grow your business.
Living in a digital world – Are you taking full advantage of pictures, video and texting? We will show you ways to improve communications with your customers and your shop personnel.
Is your business secure? Antivirus, firewalls and passwords aren’t the only ways to secure your business; you also need to comply with CCPA, TCPA, PCI and PII as well. We will show you what it takes.

Saturday September 26, 2020 – Afternoon Sessions

Chris Cotton (AutoFixSOS) – Auto Shop Profits & Cash Flow Management

What should your margins be? Future of Margins.
How do you figure YOUR labor rate?
What is your shops capability? & Are You There Yet?
Parts Margins, Value & Warranties.
To Increase car count or not?
Digital Inspections
What should your target ARO be?
Tire Profits? Is it Worth Doing?
And Much More! (Time Permitting)

David Patrick (CARQUEST) – Automotive HVAC Update

This HVAC Update class is designed to familiarize the shop and technicians with the current state of A/C service. While it is not designed as a complete A/C refresher course it touches on many foundations from previous courses and adds current information regarding new technologies, diagnostic techniques and the critical nature of HVAC systems today. Who should attend? Both technicians and customer service personnel.

Topics include:

Current equipment standards and how to verify capabilities.
The future with R‐ 1234yf and how it will impact the service bays and customer satisfaction.
Real information on safety with new refrigerants.
Changes in leak detection and how to verify equipment operation.
A thorough review of the new service process and machines including video demonstrations.
A review of testing practices with added tools and techniques to save time and increase accuracy.

Dirk Fuchs (ZF) – Volkswagen DSG O2E Transmission

The class starts with the fundamental facts about a double clutch systems. The double clutch is a wet clutch system and the participants will learn how this technology works as well as common failures and diagnostics.

The attendees will gain full working knowledge of the DSG transmission. Topics like torque flow, and shifting elements will be covered and the mechatronic will be discussed. This will transition into the function of the pressure regulator and solenoid. The greatest take away from the presentation is that the audience understands how the transmission shifts and how to read the specific shifting matrix.

The participants will have a tangible experience what the transmission adaptation is and how to read it with a general diagnostic tool. They will be taught what those values mean and how to identify a mechanical transmission fault, such as a burned clutch or hydraulic pressure loss.

Participants will be exposed to oil and filter change service and there will learn to set the oil level correctly.

Participants will receive step by step instruction on how to effectively take apart, and then rebuild the transmission. Specific transmission parts and their functions will be discussed at great length as well as how to set measure and set the clutch clearance.

After completing this training the participant will be able to:

List internal components of the DSG transmission
Describe the function of a double clutch
Identify the torque flow of all gears
Describe differences between pressure regulators and solenoids
Identify the different characteristics of pressure regulators
Describe the operation of a mechatronic
Explain the shifting strategy of the DSG transmission
Analyze transmission adaptation values
Explain an oil change service procedure
Explain how to properly check the oil in the transmission
Describe the common failure of the DSG transmission
Review the disassembly and assembly process of the transmission
Identify special tools needed for disassembly and assembly of the unit

Gary Smith (WorldPac) – Diagnosing Difficult Deposit Related Drivability Concerns

This class covers how to use your scope, pressure transducer and scanner data to identify, locate and correct fuel and oil deposit related driveability concerns quickly and effectively.

This is eye-opening training for techs, service advisors and shop owners alike. Covers critical knowledge regarding today's fuels and oils that the OEMs are NOT teaching today.

Fuel and oil depositing is a major contributor to driveability concerns on modern close tolerance turbo GDI vehicles. And it’s one of the hardest to diagnose. Using this field-tested strategy, you will diagnose driveability issues RIGHT THE FIRST TIME.
Identify and verify these engine conditions using unique testing techniques that differ from typical DTC flow chart diagnosis on GDI vehicles.
Adding these techniques to your diagnostic strategy saves time, unnecessary parts replacement and LESS COMEBACKS. A must-see class.

Keith Hardee (CARQUEST/Advance) - Advanced Technology Vehicles: Advanced Driver Assist Systems

Matt Crumpton (NAPA) – Domestic Smart Charging Systems

Today’s vehicles are more advanced than ever before; more computers and electronics are being added at a rapid pace. This has caused the industry to stretch the limitations of the automotive electrical system in order to support the ever-growing number of loads on today’s vehicles. This course offers detailed, and up to date information on the domestic “smart” charging systems. Operation, diagnostic testing, common issues and tech tips are just a few areas covered. Additional information on battery registration, necessary equipment and resources are also discussed.

Recommended for all Technician levels

Battery Registration
Computer Controlled Alternators
System Modes/ Load Shedding
GM, Ford, Chrysler System Overview

What is battery registration and how many manufactures are equipped?

What is load sheading?

How do dual alternator systems operate?

Rick White (180Biz) – Becoming a Leader & Service Advisors: The Key to Business Success

Becoming a Leader - Like vision and purpose, the word “leader” can be a tough one to wrap your head around. A real leader gives a company a distinct advantage as they generally have many managers, but few leaders. This half-day workshop will help you to understand that there is a distinct difference between a manager and a leader. It will expose the greatest misconceptions about leadership and give you the tools to become a great leader. Audience: Shop Owner, Manager

Service Advisors - The role of an advisor in today's shop has never been more critical to its success or failure than it is today. There is less repair work to do, the time between service intervals is increasing, and buying habits have certainly changed. This means you're dealing with less trust, more customer stress & scrutiny, and less loyalty. Think your advisor is important? This session delivers the strategies you NEED to help your advisor sell more every day - during every appointment Attendees will learn: • Why service advisors are key to business success. • Best practices for service advisors. • The owner’s role. Audience: Shop Owner, Manager

Ron Ipach (Repair Shop Coach) – How to Thrive in a World of Fewer Technicians

We already know that the technician shortage isn’t going to go away anytime soon (or at all!), so shop owners must learn to adapt to this critical situation if they are going to be able to thrive, not just survive, in the future.

In this 3-hour presentation, Ron Ipach will detail several strategies that have been proven to increase business growth and profits, even when fewer technicians are available. Ron will also detail the most effective strategies used by top shops that give them an almost unfair advantage when it comes to attracting and keeping quality technicians.

Tim McDonald (Mitchell 1) - Shop Management Unleashed: Optimizing Shop Efficiency with Mitchell 1’s Manager SE

Do you feel like you’re “in control” of your shop? This seminar will help you achieve better results for your business and your customers by using Mitchell 1’s Manager SE shop management system. Based on content from Mitchell 1’s popular two-day live shop management workshop, this 3-hour session will help you unleash the time-saving power of your Mitchell 1 or ShopKey shop management software, including going mobile. Topics include:

Configuring Work-In-Progress screen, Shortcuts, User Preferences
Automating HazMat, Shop Supplies, Labor Rates, Customer Types
Vehicle Recommendations, Symptoms, Revisions, History
Manager SE overdrive: connecting to industry’s widest selection of parts catalogs
Inventory and purchase orders enhance workflow
Learn about NEW features & options

This session is suitable for new and advanced users of the Mitchell 1 shop management system, as well as anyone interested in learning about the features and benefits the software offers to increase efficiency in all aspects of an auto repair business.